Jess Varnish is supporting PR and promotional activities for the Midlands-based “What Matters Most” campaign.
The campaign highlights how ‘driver distractions’ can be a frequent cause of collisions and challenges all road users to prioritise their actions with safety in mind first.
Go to the website for more information and advice; What cyclists would like drivers to know and what drivers would like cyclists to know . . .
Jess is ‘spreading the word’ through social media to link in with the campaign Facebook page.